18 Common Reasons For Poor Search Engine Ranking

Reasons 4 - 6

Reason 4: You have submitted your web site too often

If you submit your web site more often than once a day, some search engines will consider that spamming and they will ignore your site.

Spamming does not work with search engines. Most of the time, it will backfire on you. More and more search engines are able to detect spamming attempts and penalize or ban your pages from their listings.

You should submit your web site to the search engines and wait for about 3-4 weeks. Then search for the URL of your site. If the search engine cannot find your site, submit your URL again.

Reason 5: Too many repeated keywords on your page

Do not repeat your keywords too often in your meta tags or in the body text of your web pages. Some years ago, you may have obtained a top ranking by filling your web page with the same keywords over and over again, but today the search engines will quickly ignore such technique and probably write it off as "spamming". It could even cause the search engine to ban web site completely.

Unfortunately, search engines do not indicate on their help pages the maximum allowed number of repetitions. The safest way is to look up those sites that are listed in the top 10 position of your keywords and try to keep as close to their keyword density as possible.

Reason 6: Text in the same color as the background of the page

Some webmasters, in their attempt to get high rankings in the search engines, try to make their web pages as keyword-rich as possible. They try to spam search engines by setting those repeating keywords as the same color as the background color to make the text visible only to search engine spiders but not human visitors.

However, almost all search engines already know that trick. They will penalize or even blacklist your page if they determine that you are trying to unfairly misrepresent its actual content. This tactic is commonly referred to as "hidden text" or "invisible text".

And, by the way, search engines also look out for pages using a slightly different text color than the background color to hide words, so don't use that trick.