18 Common Reasons For Poor Search Engine Ranking

Reasons 16 - 18

Reason 16: Your web site has a slow connection

Search engine spiders that index web pages don't have a lot time on their hand. There are at least 3 billion web pages all over the world and search engines want to index all of them.

So if your web site has a slow connection to the Internet, it may not be indexed by the major search engines. AltaVista and Google specifically mention the problem on their web sites:

AltaVista: "If a site has a slow connection or the pages are very complex, it might time out before the crawler can index all the text."

Google: "Your site may not have been reachable when we tried to crawl it because of network or hosting problems. When this happens, we retry multiple times, but if the site cannot be crawled, it will not be listed in our current index."

Reason 17: You are not using the right keywords

It's important that you use your keywords throughout your web pages. Some search engines index the Keywords meta tag, others don't. For the search engines that index the Keywords meta tag, it's important that you actually use the keywords in this meta tag on the body of your web pages.

Some search engines nowadays consider it spam if the keywords of your Keywords meta tag don't appear in the body text on your page. Of course, you know that the most important thing for a good search engine listing is content on your web site. Search engines need text, text and even more text to index your web site.

On the other hand, make sure that the content on your web pages contain the keywords that are important for your site. And don't forget to use only those words in your Keywords meta tag that appear on your web page.

Reason 18: Have you waited long enough?

The Internet is growing rapidly. According to a study of the NEC Research Institute, most search engines need about 6 months to index a web site.

The data was collected when there were by far fewer web sites than today. With the rapidly increasing number of web sites today, it might take even longer (although many search engines have also improved their efficiency).

That means that your web site submissions could take up to half a year until they appear in search engine listings.

The result of the study shows that it's important that you submit your web pages the right way, right from the start. When search engines need six months to index your web site, you should make sure that they'll index your pages correctly.